Connected TV platforms revolutionized how people consume content while opening new opportunities for marketers to reach their target audiences. With targeting and measurement capabilities generally exceeding linear TV, CTV gives marketers a better view and control of their TV ad spend. Yet there’s still one untapped goldmine for retail media …

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates and family members. The real-life prevalence of all this post-purchase theft has inspired E.l.f. Cosmetics to produce a true crime mockumentary, Cosmetic Criminals, now available on Amazon …

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. The chainwide rollout is expected to be completed in Q1 2024. The youth-oriented retailer chose the Nedap solution for its ability to help …

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior to purchase — and despite many advances in technology, that fact remains a major ecommerce challenge. However, Amazon is using AI to try to close the appearance vs. reality gap in …