Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels — and for 35% of them, marketplaces are critical to building brand awareness …
Category: Workforce
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of years, but until fairly recently they carried a whiff of shame that was reflected in one of their names: knockoffs. Traditionally, consumers bought them to get the benefit of wearing a near-enough …
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia retailer that will now be known as CardVault by Tom Brady. The retailer plans to rapidly scale up its brick-and-mortar footprint, with its next flagship location to be located in the American …
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Consumers who are accepted will receive a paid contract for creating content and posting to their social media channels, along with …