Category: Workforce

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Contentsquare Expands Analytics Platform With Advanced AI Features to Accelerate Conversion, Retention and NPS Improvements

Digital Analytics leader enhances Heap and Hotjar integration, launches AI-powered features, unveils new freemium model and a refreshed brand identity. Paris, November 7th, 2024, 12:30 pm CET — Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new …

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Mind the Gap: Overcoming the Disconnect Between Data and MarTech

Effectively leveraging data and marketing technology (MarTech) is crucial for businesses to thrive. However, a significant disconnect often persists between the abundance of data available and the capabilities of MarTech tools and the teams that rely on them. This disconnect can hinder organizations’ ability to gain valuable insights, personalize customer …