Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia retailer that will now be known as CardVault by Tom Brady. The retailer plans to rapidly scale up its brick-and-mortar footprint, with its next flagship location to be located in the American …
Category: Workforce
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Consumers who are accepted will receive a paid contract for creating content and posting to their social media channels, along with …
MarTech Interview with Amanda McGuckin Hager, Chief Marketing Officer @ TrueDialog
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog chats the growing impact of SMS marketing in today’s multi-channel marketing game in this MarTech Series catch-up: ________ Hi Amanda, what about the state of B2B martech and marketing needs on overhaul today? There …
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub Entertainment Research. Many of these consumers subscribe to ad-supported tiers, which are cheaper than their …