Celebrities speaking out creates conversations around water coolers and coffee breaks more effectively than mounting scientific and medical evidence regarding cannabis’ benefits and the positive anecdotes from everyday people whose lives are changed for the better.
Mainstreaming of cannabis — making it an acceptable topic of everyday conversation — is key for better access to more people and to driving industry growth from the current US$10BN per year into a $US20+ per annum business. Public figures’ take on what are often private matters opens dialogs in homes and workplaces where they might not happen otherwise.
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