Tag: Northeast

Champs Sports has introduced its first two reimagined stores, designed to embody the brand’s “Sport For Life” platform. The stores, in Tampa, Fla. and Portland, Ore., feature high-impact visual displays, measuring tools with 3D scanning technology to help shoppers achieve a perfect fit, and dedicated Men’s and Women’s Run Club spaces to encourage connection and provide curated assortments of performance running products, with assortments tailored to serve the needs of local running communities.

The modernized store features a bright look and showcases an extensive selection of multi-brand apparel, footwear and accessories, with a flexible design that allows for easier merchandising and reimagining of product displays over time.

The inviting storefronts are intentionally branded to immediately communicate “Sport for Life” inspiration via elevated digital storytelling. Within the store, high-impact visual displays showcase brands, with an emphasis on outfit-building and enhanced try-on experiences in fitting rooms.

“At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments,” said Tony Aversa, SVP and GM of Champs Sports in a statement. “The Reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey. Tampa and Portland are dynamic markets, making them ideal locations to unveil a new store experience that reflects our brand ethos.”

Dick’s Sporting Goods purchased Champs Sports’ parent company Foot Locker for $2.5 billion in May 2025. Foot Locker debuted its own “Store of the Future” design in March 2024.

Sephora is hoping to flip the script this Prime Day, from frantic online buying to being chauffeured to a brick-and-mortar store. From July 7-10, the beauty retailer is offering Lyft ride credits of up to $20 to shoppers in New York City, LA, San Francisco, Chicago and Seattle so that they can be “Delivered to Beauty” at Sephora stores.

The goal is to help beauty fans connect with real live beauty experts during a period when they are being “bombarded with endless product offers and speedy shipping promises,” according to a company announcement.

The activation is part of Sephora’s new “Get Beauty from People Who Get Beauty” campaign, which champions the value of the trusted and personalized expertise provided by Sephora associates. Shoppers visiting Sephora stores during the promotion also will receive $10 off any order over $50.

“We know that people today highly value in-person experiences when they’re shopping for prestige beauty,” said Zena Arnold, Chief Marketing Officer of Sephora U.S. in a statement. “They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. They want to discover something new, stay up to date on the latest products and trends, and most importantly, have fun with beauty. This exciting partnership with Lyft — and our campaign at-large — celebrates the magic of the Sephora shopping experience, [which is] unlike any other, and all that our shoppers have come to know, love and expect from us.”

The program was developed in partnership with Lyft Media and also will see select vehicles custom-wrapped with Sephora branding.

“People love to shop, and about 80% of all U.S. retail purchases still happen in brick-and-mortar stores,” said Suzie Reider, EVP of Lyft Media and Business in a statement. “At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that. It’s a natural collaboration: a rider steps out of their Lyft, transported by a driver who knows their way around their communities, and enters Sephora’s best-in-class shopping experience that offers expert guidance too.”