In the proposal, Smart & Safe Florida wants medical marijuana treatment centers that are licensed, the opportunity to sell marijuana to those 21 and …
Author: Extroverting
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Cresco Labs Exiting California Cannabis Market
The company is divesting its cultivation and manufacturing assets, as well as certain distribution operations, as part of a strategic restructuring plan.
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Join WaterFire Providence’s Unique Kayak Lighting Event August 9
… Rhode Island Casting: Cannabis Queen & Pageant Star Revealed. Inside Bravo’s Rhode Island Casting: Cannabis Queen & Pageant Star RevealedInside …
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Cannabis culture hits a high note using music as a marketing tool
… marijuana companies are creating ways to incorporate song into their ethos. West Hartford, Connecticut-based Budr Cannabis recently launched a new …
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Don’t Undermine Medicare Advantage
As a retiree living on a fixed income, I’ve seen how hard it can be for people to navigate the system. Too often, coverage is confusing, fragmented, or simply out of reach. But Medicare Advantage has been one of the few programs I’ve seen consistently deliver real, meaningful care to the people who need it most.
That’s why we have to stay vigilant and keep leaders accountable to their promises not to touch this vital program. In the past, including under the previous administration, proposed cuts to Medicare undermined the program. Those ideas have not gone away, unfortunately, and future budget or policy decisions could still do damage.
Right now, nearly 340,000 Oklahomans rely on Medicare Advantage. More than 34 million people across the country have chosen it over traditional Medicare. That’s because it works. It offers more comprehensive coverage, helps coordinate care, and includes benefits that traditional Medicare often leaves out. Dental, vision, hearing, transportation, fitness programs, and prescription drugs are often bundled into one plan, making it easier and more affordable to stay healthy.
Traditional Medicare does not cover many of those basics, and most people have to buy extra policies to fill in the gaps. For someone living on a fixed income, those extra costs can be a real barrier. Medicare Advantage plans often come with no monthly premium and include a cap on out-of-pocket spending. That kind of financial protection can make all the difference, especially for seniors managing chronic conditions.
What also sets Medicare Advantage apart is its focus on prevention. In my experience, patients do better when their care is proactive instead of reactive. People enrolled in Medicare Advantage are more likely to get screenings, stay on top of their health, and avoid emergency visits or long hospital stays.
Next week, the House Ways and Means Health and Oversight subcommittees will hold a joint hearing on the future of Medicare Advantage. I hope Representative Kevin Hern, who serves on the Health Subcommittee, takes this opportunity to speak up for the thousands of Oklahomans who depend on the program. He’s defended it in the past, and I know he will again.
This isn’t about politics. It is about protecting something that actually works. Medicare Advantage is helping people live healthier lives and stretch their dollars further. Congress should be doing everything it can to protect and strengthen it for the future.
About the author: Jontie Aldrich a retired United States Fish and Wildlife (USFW) employee who teaches taxidermy at Tulsa Community College.
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What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?
Have you heard the phrase — Jack of all trades and master of none? Well, half of it is true for a full-stack marketer. While he is a jack of all trades, he may also be a master.
The term full-stack is borrowed from the tech world, where it refers to developers who can work on both the front-end and back-end of applications. Similarly, a full-stack marketer handles all aspects of marketing — from content creation and project management to analytics, SEO, and everything in between. A full-stack marketer brings both versatility and expertise to various aspects of marketing. He can wear multiple hats, making it cost-effective for smaller organizations and startups that cannot afford to hire multiple specialists at once.
What Does a Full-Stack Marketer Do?
A full-stack marketer is a marketing professional with a diverse set of skills to manage a broad spectrum of marketing functions. From strategy development and execution to follow-ups, a full-stack marketer can handle everything seamlessly.
Here are the key characteristics of a full-stack marketer:
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Diverse skill set:
Full-stack marketers are proficient in various marketing disciplines such as digital marketing, content creation, SEO, social media, data analysis, and more. This broad knowledge enables them to understand and integrate different marketing strategies effectively.
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Technical proficiency:
Full-stack marketers are adept at using different martech tools in your ecosystem. They can efficiently switch between CRMs, marketing automation platforms, sales enablement tools, analytics tools, and more. With such expansive technical knowledge, they can implement and optimize campaigns with precision.
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Strategic thinking:
These marketers are not only technically skilled but also possess the strategic mindset needed to design comprehensive marketing plans aligned with overall business objectives.
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Adaptability:
The marketing landscape is constantly evolving. Full-stack marketers are proactive in adopting new tools, techniques, and approaches to stay ahead.
Modern-day full-stack marketers are game-changers because they know how to navigate the vast martech landscape within an organization. Let’s explore the martech tools that matter most to experienced full-stack marketers today.
Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze
Martech That Matters Most to Full-Stack Marketers
A full-stack marketer needs a well-rounded martech stack, including tools for CRM, email marketing, and social media management. Below is a breakdown of recommended tools for a full-stack marketer:
CRM and Customer Data
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HubSpot:
An all-in-one CRM platform offering marketing automation, sales tools, customer service, and CMS. Its user-friendly interface makes it ideal for startups and SMBs.
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Salesforce:
An enterprise-level CRM tool that supports complex workflows, deep customization, and AI integration. Best suited for mid-sized and large organizations with intricate sales processes.
Analytics and Reporting
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Google Analytics:
A go-to tool for digital marketers that helps track website traffic and user behavior. It plays an essential role in measuring digital performance, conversions, and bounce rates.
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Adobe Analytics:
Ideal for large enterprises needing deep segmentation and predictive analytics. It offers real-time data insights and robust customer tracking.
Email Marketing
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Mailchimp:
One of the most popular email automation platforms, Mailchimp is ideal for small to medium-sized businesses. It features a simple interface and is cost-effective for smaller teams.
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GetResponse:
A step up from Mailchimp, this platform offers enhanced automation features, including webinar hosting and landing page creation.
Social Media Management
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Hootsuite:
Managing multiple social accounts can be overwhelming—Hootsuite makes it easier by enabling scheduling and posting across several social networks.
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Sprout Social:
A more advanced platform than Hootsuite, Sprout Social is designed for large enterprises. It offers superior analytics and deeper CRM integration, making it a favorite for data-driven marketers.
Marketing Automation
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Marketo:
An enterprise-grade marketing automation platform that simplifies lead management, email campaign design, and account-based marketing (ABM).
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Zapier:
A workflow automation tool that connects various apps. Even non-technical users can integrate different platforms using Zapier with ease.
Wrapping Up
For a full-stack marketer, staying updated with the latest martech tools is essential. However, they must also be discerning when choosing the right tools, ensuring they align with the company’s needs. Before investing in a new tool, a full-stack marketer should consider factors such as budget, integration capabilities, and overall utility.
At the end of the day, they’re the ones responsible for ensuring coordination between various martech tools—so they need to play it smart.
Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams
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Does Nevada have the highest cannabis tax rate in the West?
Other states, including Washington and Colorado, have higher cannabis tax rates than Nevada and are bringing in more revenue per capita, …
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Texas Constitution May Bar Lawmakers From Hemp THC Ban in Special Session
The constitution limits special sessions to legislative subjects designated by the governor, who called for lawmakers to consider only regulation.
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States With Legal Cannabis See $60K Higher Home Value Than Non-Legal States
Nevada ($296,493) 9. Oregon ($275,826) 10. New Hampshire ($273,238) 11 … State-licensed cannabis dispensaries began selling recreational marijuana in …
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Is legal cannabis hurting NY teens? What experts told us – Lohud
Teens still can’t legally get or use cannabis after New York legalized recreational marijuana for adult use in 2021. … Marijuana ER visits in NY …