Category: Workforce
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Guitar Center Aims to Turn Stores into ‘Tech-Powered Music Hubs’ with New AI Assistant
Guitar Center has launched an AI-powered shopping assistant, available not online, but rather on the store floor. The mobile-based Rig Advisor is designed to give musicians an easy way to navigate store options and make more confident decisions, whether they’re browsing solo or working with a store expert. The goal …
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Target Brings Back BTS Personalization Stations at 500 Stores
Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return of its personalization stations, which let students customize their school and dorm essentials. Personalization station events will be held at nearly 500 Target stores across the U.S., double the number of stores …
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It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now the foundation of marketing, loyalty, and personalization strategies. But one critical moment often disrupts this connection: identity verification. At the exact moment when a customer is proving who they are to receive …