Ulta Beauty has partnered with retail connectivity solution Lucky to make DTC beauty brands’ in-store inventory available to shoppers in real time, allowing customers to choose same-day pickup or delivery of makeup, skincare, haircare and fragrance products from Ulta Beauty’s 1,400+ stores when ordering directly on the brands’ websites. “As …

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped, of course, but that alone can’t account for the company’s impressive growth over the past 13 years. Instacart executives celebrate the company’s IPO on Sept. 19, 2023. …

Predictive marketing leverages AI, machine learning, and big data to anticipate future consumer actions. Through the examination of large volumes of historical and current data, Martech tools can uncover patterns and trends that would be unattainable for humans to detect manually. This method allows marketers to base their decisions on …

Nike and Kim Kardashian’s Skims have teamed up to launch the NikeSKIMS line of sculpting performance activewear. The first NikeSKIMS collection will debut in the U.S. this spring, available online and in select retail locations, with a global rollout that also will include footwear and accessories planned for 2026. The …