How are new age Martech innovations transforming customer experience management Today, the market is hyper-competitive, and customers have endless options. The vital factor that attracts customers to a business is the quality of customer experience. Effective CXM or customer experience management influences the decision of a customer directly. Loyalty, customer …

The demand for highly-tailored promotions is growing – 70% of consumers state it is “important” or “very important” that their data is used for greater personalization. But with constant, ongoing changes in third-party data collection and an increase in consumer demand for personalized ads, brands need to find a better …