From the latest in personalization to tips on harnessing AI powered martech for better marketing outcomes: catch the latest in marketing and martech from this week’s MarTechSeries highlights: ________ Marketing and Marketing Tech Quote-of-the-Week! AI is transforming how we think about martech and adtech. We’re already seeing its use in …

Retail media represents a burgeoning avenue in the marketing landscape, where retailers leverage their digital platforms to offer advertising space to brands. This symbiotic relationship enables brands to target consumers directly on e-commerce sites, enhancing visibility and engagement. Unlike traditional advertising, retail media focuses on a more personalized, data-driven approach, …