TORONTO, April 8, 2025 /CNW/ – Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief Executive Officer. Bob Macdonald will assume the role of Founder & Chairman of the Board, where he will continue to provide strategic guidance and advisory …
Category: Workforce
Beyond Price Sensitivity: Unveiling Deeper Causal Factors in Pricing Strategies
Historically, predictive analytics and statistical models have provided insights into customer behavior and market trends that drive pricing. These solutions adeptly identify patterns and correlations between price changes and sales based on large volumes of historical data. While helpful for forecasting trends, automating pricing, and optimizing short-term decision-making, they lack …