Category: Workforce

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MarTech Series’s Marketing Technology Highlights of The Week Featuring Semcasting, Adobe, Sprinklr and more in martech!

Catch the latest martech highlights and updates from the week, from Adobe’s new GenAI capabilities to Tofu’s new funding round: ________ Marketing and Marketing Tech Quote-of-the-Week! Outside of ensuring your privacy policy and opt-in practices are compliant and your 10-digit long codes are registered, give creative thought to sending timely, …

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Predictive Social Commerce: Where Martech Meets E-Commerce

In the digital era, e-commerce has evolved significantly, fueled by consumers’ desire for tailored and immediate shopping options. Predictive social commerce is changing this landscape by combining predictive analytics with social platforms, altering how companies interact with customers. Utilizing Martech tools, brands can anticipate trends, analyze consumer behavior, and provide …